Well, friends, here’s part two of my 2016 review of Tiffany Lambert’s Guide to Cashing in on Shiny New Object Syndrome.
Need to catch up? Check out part one of this review series here.
It’s been a couple of weeks since my initial post. Much too long, considering my goal is to post 3-5 times a week here. So what was the hold up? I needed to complete my clients’ writing projects and there just wasn’t time.
And that sounds like such an excuse. But let me tell you, I had a couple of big projects to complete. Now that they’re finished, I can focus on this blog and my review site.
So let’s get to the good stuff…part TWO!
Author’s Note: You’ll notice that I’m including affiliate links on this review even though I have not fully implemented the product yet. This is for those of you who want to check it out now and purchase it – maybe even to join me with your own blog!
I Have My Guide…Now What?
Like I said in my last post, the order and download process is super easy.
Opening up my shiny new product, I see that the whole thing is only 40 pages, which is very easy to digest and I did my first read-through in minutes.
See, when I get a product like this, I read through the product in its entirety one time, maybe jotting down a few notes. Then, I go back to follow along step-by-step. I find that I process things better and am better equipped to do what needs to be done.
The first thing I notice is that the guide is completely free of visuals and being a very visual learner, this concerns me. Other tutorials I’ve read had borders, color, a title page, and – most importantly – screen shots of the process. Frankly, the guide could use some gussying up, and I would definitely prefer seeing some screen shots, but I’m hardly going to dismiss the information because there’s no flash.
And turns out, this plain, text-only ebook packs a serious punch.
This guide is pretty much made up of 3 parts: the why and how of the method, blog setup, and the 10-step implementation method. Let’s take a closer look.
An Introduction to Cashing In
Tiffany starts off by going into detail about how to make money reviewing products – specifically “make money online” products.
Right away, I’m being called out on my
addiction hobby. She seems to know me well and knows that I have purchased digital products that have gone unused or have been tried without committing to a process. The fact that I can continue to enjoy investing in my education as long as I commit to implementing what I learn by writing reviews is, well, awesome.
What I love reading at this point is that the method taught in this course is rarely done, which means I can capitalize on what others are failing to do.
A Great Starting Point for Beginners
Of particular note is that this process is a great way for beginners to get started with blogging. First, because they’ve bought the course and can immediately review it on their own blog. And second, because some of the pressure has been taken off when it comes to thinking up what to blog about.
At this point in the course, Tiffany emphasizes the importance of authenticity. She’s telling us to “call it like it is.” We aren’t doing anyone any good if all we do is praise a product. We really need to focus on the good and the bad, because no product is 100% perfect. And each reviewer’s perspective is going to be unique, so as a result, each review is going to be unique, adding even more value for our readers.
There’s Room in the “Make Money Online” Niche
Did you do a double-take when you read that heading? Because I know I would have.
We’ve now come to the part where Tiffany debunks the myth! This part really got me because I bought in to the there’s-no-room-in-the-make-money-online-niche for a long time. According to Tiff, there is room, the niche is NOT flooded, and she explains why in detail.
See, you’re not just jumping in to this niche and giving your readers lip service about how to make money with a blog or website. There is POWER in real experience as opposed to the typical “buy this” marketing that provides no value whatsoever.
No SEO Required
If you know Tiffany, you know she doesn’t think twice about SEO (search engine optimization.) For her, it’s all about providing value to her readers and she knows that if she does that, the right people will see what she’s offering.
Sounds simple, doesn’t it?
She doesn’t even mention keywords. So if you’re at all intimidated by keyword research and SEO, you need not concern yourself. All we’re doing here is writing honest reviews, infused with our personality, so we can get REAL with our readers and have a conversation.
Tiffany writes in detail about how to set up your blog using WordPress. Yes, she says, we can use a free blog, but it’s not recommended.
That’s OK. I can tell you from experience that these steps are super easy to follow.
Here’s what’s included:
- What kind of blog to get
- Where – and how – to get your domain name
- How to get hosting for your blog
- A brief note about blogs vs. static sites
- How to infuse your personality and style into your blog
- How to set up your blog step-by-step
- Recommended settings in WordPress
- Recommended plugins
- Theme recommendations
- Suggestions for getting started with monetization
- Some discussion on a static home page vs. recent posts
This is the part of the guide that could really use screen shots. Don’t get me wrong – her instructions are crystal clear, but there are some instances where I could have used a visual image of what to do and where to go.
As for settings and plugins, I did choose to use a few more than was recommended. However, this was definitely a personal choice and Tiffany says that what she uses is what she prefers and not necessarily all you will want or need for your blog.
For the theme, we’re told to keep it simple. No specific recommendations are made, so I chose to go with a theme I’m familiar with, that I like the look of, and that is easy to use. The name of the theme I’m using is Accelerate Pro. There’s a free version that really is all you need, but I like having control over things like color and font so I bought a license. I started out with the free version, though, and it’s really good.
A 10-Step Process for Posting Reviews
What’s covered in this section:
- How to choose products to review
- How to review your products
- What to do when people offer their product in exchange for a review
- When NOT to review
- The 10-step method for posting your reviews
This step is all about telling your audience how the review came about. Not only what you’re reviewing, but why. Tiffany spells out exactly what to cover in this part of your review as well as how you’ll be presenting your review.
Step 2 is all about the sales letter. Here, you learn how to dissect the sales copy. You’re even given specific point to cover that are pretty common across all sales letters. Again, this takes the guesswork out of writing. And if there’s something you want to address here that isn’t in the guide but would add value? Add it in.
In step 3, we talk about the order process. We’ve covered the before of ordering – this part is the during and after. Tiffany stresses being detailed about your experience so that you provide your reader with ample information about what to expect.
Step 4 is all about implementation. We learn how to structure our reviews, how long your reviews should be, and how often to post.
Step 5 kind of goes along with the previous step. Now that we’re implementing this method, what exactly do we do? This part is all about sharing your experience with the product – the good, the great, the bad, and the ugly.
Tiffany also does a nice job of covering what NOT to do in a review and why. I’m all about the why (it’s the rebel in me.)
She also touches briefly on how we can supplement our reviews with information that is not included in the product we are reviewing.
We’ve created our review and have begun to implement what we’ve learned so far. Now what? Now we share our results. Did you make money? Did traffic increase? Did your rankings improve? Your readers want to know!
Emphasis is made on the importance of being honest – don’t BS your reader with made up results. It does your reader harm if they purchase the product your recommending based on false information.
Here, you’re going to make your final recommendation and sum up your experience. The guide covers exactly what your final recommendation should include – even things you might not expect – as well as what to do if you decide not to recommend the product (this information is priceless).
Now you’ll put your review together. Tiff tells you how to group your posts so that your reader can easily navigate your review (since it’s probably in several parts.) It’s all pretty easy.
Here we learn how to update our review over months and years. Particularly, what your experience is after so much time has passed, what to do when a product has been pulled or becomes obsolete, and any additional actions you’ve taken as part of the process.
This final step is all about reviewing products that complement the products you’ve already reviewed. Tiffany covers two ways she does this, both of which have great potential for boosting your income.
Does The Guide Deliver?
It’s going to take me some time to see the results of this method. But I do know what I liked and didn’t like about The Guide to Cashing in on Shiny New Object Syndrome.
What I Like
I like that there is some room for being flexible in the process. The general review format will stay the same, but I can get creative with my blog layout and pick and choose what I want to review.
There’s a great quote in the guide that says, “You can hope something works and be honest if it didn’t.” There’s that emphasis on honesty again. I feel that this does a great service to readers because it’s a very common experience. I don’t know about you, but I have definitely wasted money on a product that sounded great but didn’t deliver. I hope to help you avoid this as best I can.
And what I love most about this guide is that it’s a solid method for reviewing ANYTHING because it’s all about being thorough, honest, and adding value.
What I Don’t Like
The biggest bummer with this course is the lack of visuals. Mostly because I’m a visual learner. So this isn’t going to be a big deal to everyone. And even so, I still see this is a great course.
One little annoyance is that a couple of links are broken. Not a BIG deal by any means, but it does suck when I go to click a link and it doesn’t take me where I want to go. There’s also a reference in the book to a blog post, but it’s not linked.
Again, no big deal.
Finally, since this course does take you from not having a blog to having one that has great content and is monetized, I would have liked to see something about getting traffic to your site. Maybe not keywords and SEO, but maybe easy ways to promote your new site. Something like that…
…Which gives me a great idea for a future blog post!
To get started with the guide and join me in cashing in on Shiny New Object Syndrome, click here.
Moving forward, I’ll be working on another product review. It’s a product I already have and do have some experience with, but the guide has been updated for 2016 and I have a brand new site to work with. Details to come, so keep an eye out (or better yet, subscribe to my newsletter and connect with me on Facebook!)
I’ll also be adding posts here about my adventures in blogging for income.
What I’d also like to do is develop a blogging calendar for myself and get clear on my goals for the site – broken down into daily, weekly, and monthly goals. I have an idea of what I’m going be doing, but I really want to be crystal clear. Then, I’m going to document it all here, so you guys can follow along or even borrow from me.
I’d love to hear your comments and questions about part two of this review! Do you suffer from “Shiny New Object Syndrome?” Have you set up a blog? If so, what was that like? If not, do you plan to?
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