This is a guest post by Elna Cain, rock star blogger over at Twins Mommy. This week, she’s sharing some of her top tips for growing your email list – something we all want to do, right? And she’s had some wonderful success growing her list, so I know I’m paying attention! 🙂 Do yourself a favor and take these tips into the weekend. Implement them. And then keep implementing them. You’ll be glad you did!
Take it, Elna!
Let me guess:
You’ve been blogging for a while and trying to monetize it, right?
And now you find out that it’s hella hard eh? Well, one way that I found to help me grow my income, traffic and engagement was to start an email list.
Because email is so personal. You are speaking to a core set of your audience that wants to hear from you and you can nurture this relationship to help generate income and a loyal tribe.
But then, the next challenge is trying to grow your email list. How do other bloggers generate massive email subscribers in one month and you’re barely getting ten subscribers?
What are their tricks?
I started Twins Mommy around 10 months ago, and I also started growing my list around that time. Every month I was able to grow my list using different tactics to help me go from 0 subscribers to over 3k subscribers.
Here are five of the best and powerful ways to grow your email list.
1. Create a Strong Lead Magnet
What’s a lead magnet?
This is a freebie that you offer to your audience in exchange for their email address. For example, Julie on this blog has a free report on how to lead your blogging niche.
Typical lead magnets are valuable and help solve a problem for your audience. Some examples of strong lead magnets are:
- Email course
- Resource library
- Access to videos
You can place your lead magnet in difference places on your blog. For example, you can place the same lead magnet on your side bar and at the end of each blog post.
Other places you can advertise your lead magnet are:
- The header of your blog
- The footer
- As an announcement bar at the top of your blog
- As a pop-up when someone is reading
- As an exit intent pop up. A pop-up will show when you are leaving the site and this can help you convert these visitors.
2. Use Content Upgrades
A content upgrade is a freebie that you offer to your audience that relates to the post they are reading.
For example, I have a post called Launch Your Online Side Hustle Today. In that post I give you steps to help you get your side business up and running. But, I also provide a free Side Hustle Promotion Kit that you can sign up in the blog post:
Content upgrades are highly effective because the reader is already invested in that topic. So, when they see a freebie that’s relatable, the likelihood of them signing up is much higher than if they landed on your blog and saw a lead magnet with an entirely different topic.
To make your content upgrade, you can use Google Docs to create your guide or report and then use Canva to create an image to place in your blog post.
I use ConvertKit to set up my content upgrades as this is the easiest way I know how to do it (and I’m non-techie!).
4. Guest Post
Guest posting is by far the best way to grow your brand and audience. When you guest post on another blog, you can reach a brand new audience.
And what’s better is if you guest post on very popular sites like Huffington Post or Scary Mommy you can grow your blog to big proportions.
So, how can you capture those new people who are reading your blog post to become new subscribers? With your author bio!
Most places you guest post give you an opportunity – an author bio – to tell a little bit about yourself and to include some links to your social media profile. But, what you can do is link your lead magnet in your bio.
To do this, though, you need to create a landing page or a page on your blog that has your lead magnet so you can link to it.
Otherwise, if your lead magnet is in your header, you can just promote your blog.
To find blogs to guest post on, you can use Facebook! Some Facebook groups have collaboration threads where bloggers ask other bloggers to guest post or guest podcast or ask help for other things.
You can also use these threads to let other bloggers know you want to guest post.
5. Use Social Media to Promote Your Lead Magnet
Your audience is on social media – hands down.
This is where they live and hang out so it’s up to you to make sure they don’t forget about you and your blog.
Some ways to promote your lead magnet on social media include:
Pinning Your Lead Magnet on Twitter
Twitter is a great place to follow influencers, grow your audience and share awesome content. And, you can even pin something that you want to showcase – like your lead magnet.
To do this, create a tweet on Twitter, upload your image and post it. Then click on the three dots and choose “pin to profile page.”
Pin Your Lead Magnet on Facebook
If you have a Facebook page, you can link to your lead magnet and pin it on your Facebook page.
Create a Pin of Your Lead Magnet for Pinterest
Pinterest for me is my #1 source of traffic for Twins Mommy. One way I capture those people on Pinterest is to create a specific pin for my freebies.
Get Going and Build Your Email List!
There are a lot of different ways to grow your email list. These are just the most powerful and most effective ways to build your email list on autopilot.
If you’re new to blogging, start by finding your email service provider and from there, start figuring out the problems your audience has. You can then create the ultimate freebie that will help them and help you get more subscribers.
From content upgrades to using social media to grow your email list, what way have you found to be the most effective at growing your list?
About the Author
Elna Cain is a first-time mom to twins. Once she was able to get uninterrupted sleep, coffee and a few minutes to herself, she started her own freelance business. When she’s not working for her clients or when her twins are sleeping, she helps moms become successful mompreneurs as a blog and biz strategist. Make sure to grab your guide of 190+ free resources to grow your blog like a weed!