There’s one thing your blog needs to succeed, no matter what: content. And a lot of it. Content is the foundation of your business and getting your content creation right is the best way to implement everything else – SEO, affiliate marketing, list-building, etc.
*This post contains affilaite links.
For content creation, your top priority needs to be providing value for your reader and building a relationship with them. You want to solve their problems and ease their pain. You want them to feel like you’re a good friend, which is what keeps them coming back to your blog.
I write most of my content myself. I brainstorm, I do keyword research, I research my market, and I create 100% original content to meet their needs.
I want to create a LOT of value with as much content as I possibly can. Here’s one way I do it:
That’s right. PLR. Private Label Rights. (Don’t know what I’m talking about? I define PLR in the video above, so be sure to check that out!) In a nutshell, PLR is content you can purchase that comes in multiple formats – text, images, video, ebooks, reports, and more – that you can use and publish as your own content.
I don’t use it for everything, but I do use it (and I talk about how I’m going to be creating it to build a new branch for my business!) It’s great for niche sites or product-focused sites. It’s great for blogs. Pat Flynn even did a podcast about it here.
The number one way to succeed with it is by tweaking it. Add more content, rewrite it in your voice, share YOUR personal experience.
Here’s why bloggers freak out about using PLR:
- They don’t know how to use it (excuse BUSTED in that video up there!)
- They’re afraid of Google’s duplicate content penalty.
So let’s talk duplicate content. What Google is referring to is duplicate content on your own blog. If they were going to penalize sites for using syndicated content (including PLR), news sites would be out of business for using Associated Press content. But don’t take my word for it.
So here’s what that means for you. Google has a hard time ranking duplicate content. So don’t buy PLR and post it on your blog as-is. Change the title, keyword-focus it, add at least 50% more content (I usually double the content), personalize it, and overdeliver somehow.
That’s all there is to it.
Will you rank using PLR in search engines? Yes, if you change enough of the original content. Not hard to do if you use PLR as a springboard for creating your own content.
And ranking doesn’t matter if you use PLR in PowerPoint slides to create videos or for social media or your own products.
I just thought I’d share a way to help you add more value to your blog for your readers and maximize your time. Let me know what you think in the comments!