Today’s guest post is a lot of fun for me to share. Kristie McCollum, CEO Mom blogger extraordinaire shares her insights about how to offer classes, courses, and training right on your own blog.
This is a powerful technique because it keeps your readers on your site – you’re not sending them away.
I love it and can’t wait to read more! Let’s get to know Kristie and learn more about how to do this…
I am the type of person that loves helping others maximize their resources. As an entrepreneur, I know it can be difficult to build a business when you don’t have a lot to invest. I am all about keeping more coins in your pocket. But I am also about value and ensuring that comes across in my work and the way I exhibit what I do and create.
As someone who runs my business online, one of my main priorities is giving my audience and my customers the best online experience I can.
I have created various courses, free and paid, and have placed them on other platforms such as Thinkific and Teachable.
There are both pros and cons when using both of these platforms. I love the ease of use for the creator and the students on both Thinkific and Teachable. I also love the ability to customize the sales pages and course details. One of my favorite things about Thinkific is the ability to get your sales right away. Unlike with Teachable where there is a 30 day waiting period.
There are free and paid options with both platforms. You will need to upgrade in order to utilize upgraded features such as affiliate programs or the ability to drip your content over time.
You can add your content pretty quickly and I have to say, both of these platforms are overall great to use. But there are a few things that were no longer working for me.
As mentioned, one of my priorities is giving my audience the best online experience possible. When using these online learning platforms, I was having to send my students from my site to another website to complete course work. I definitely no longer wanted to do that. I wanted to keep my course students on my site.
Give me my now! The last platform I used was Teachable. I was totally over having to wait 30 days to get the money from my course sales. I wanted to be able to get my money right away.
And of course, these platforms have to make money too. Not only was I having to pay a monthly fee for the great upgraded options I loved to use, but with each transaction, these platforms would take a percentage of my sales. Not good!
I wanted to be able to keep all of the money for my course sales too!
So how could I do this?
If you are a WordPress user, great news! There is a free plugin called Lifter LMS (learning management system) that allows you to build a course right on your site.
I love how simple it is to use, how there’s no middle man, you can keep students on your own site, and no more having to wait for your money!
Okay, so let’s break it down.
Unlike other platforms, Lifter is completely customizable. You can make it as simple or as complex as you’d like it to be. I prefer to keep things simple for my students. My course pages look like any other page on my website, keeping things clean and cohesive. Feel free to click here and check out a demo page from my course.
Being able to create your course the way you want, by no rules but your own, is exactly what I love best about Lifter. We are entrepreneurs for that very reason: to be able to do things the way we want to. Creating products with my customer in mind is a priority. I want to ensure they have the best experience when they purchase something from me. With Lifter, I am able to do that.
Now, on the other hand, it can be quite difficult to set up initially. I had to watch quite a few tutorials in the beginning. I will say, if you are not all that tech savvy, it is worth having someone else build your course framework at the very least. Then you can go in and add your content. I am actually now doing this for quite a few of my clients now.
While I do love that Lifter is free to use, there are upgrades that are available to purchase. For example, in order to integrate Lifter with a payment system, there is a fee to use this feature. I personally sell other products on my site. So I have added a “ticket” for the course to my store using WooCommerce. When someone purchases the “ticket”, I then manually add them to the course. I may upgrade to this feature at a later date, but as of now, this works perfectly fine for me. It beats paying $60-100 a month for a platform that takes 5-8% of every sale you make.
I now try to limit paying for things I can do myself. I don’t recommend Lifter to everyone. If you don’t have a lot of time to invest in building a course from scratch or don’t want to have anyone do it for you and you want something quick and easy, then a platform like Teachable, is your best option. I just like to keep more of my hard-earned money in my pocket!
Lifter is a great alternative for course creators. Definitely something I think is worth checking out!
|Kristie is a mom, speaker, writer, and social media strategist for entrepreneurs and small businesses.
Feel free to connect with her on Twitter @ceomomblogs and check out her free mini webinar on her blog that teaches you strategies for increasing your income and your visibility!
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