One thing all bloggers want to know is how to convert traffic into sales. Isn’t it frustrating to see traffic coming in but no sales? Maybe you’re suffering from a little bit of self-doubt because you’re not seeing the income you want.
I get it.
It’s one thing to get traffic. It’s another thing altogether to capture that traffic and convert the “lookers” into “buyers.”
Sounds pretty simple, right? Start a blog, write your content, attract readers, and offer products for your readers to purchase.
Well, it is simple if you get the details right. I promise.
Here are 12 conversion tactics that even a blogging newbie can do and will show you how to convert traffic into sales.
How to Convert Traffic into Sales
1. Refine your Unique Selling Proposition (USP). A USP is what sets you apart from all others in your niche. If you’re an affiliate marketer, you’re going to want to get really good at figuring out your reader’s problem and solving it with your affiliate promotions; that’s your USP – you offer great content and solutions that readers will naturally want to invest in. If you’re offering a product or service, what makes your product or service different, special, better or more desirable? Now get the answer to that question down to one or two concise sentences.
2. Sound friendly, not slick. Your content needs to sound like one friend excited to tell another friend about a great buy. Avoid sounding like a high-pressure infomercial. Don’t be afraid to sound conversational! Readers want to feel like they’re your friend and it’s critical to use the right voice to build a relationship with your audience.
3. Ask for help. Tell your readers to get in touch with you. Give them a reason to interact by asking for their opinion on a survey or product rating. You get useful information and keep them thinking about your product longer. Not only that, by giving readers the opportunity to stay in touch with you, you gain valuable insight into what their needs are and you can use that to provide more value.
4. Narrow your niche and simplify your offering. If you have three different products to sell, use three websites. Don’t make the mistake of trying to offer too much at once. This might work for major retailers, but they already have a brand and a following. If you’re an affiliate marketer, try sticking with a “core group” of affiliates – you don’t need to recommend everything under the sun and readers will see you as having their best interests in mind.
5. Make your content scannable. When you write, make good use of headings, white space, bullet points, and lists. Bold and italicize. Prepare sales pages that are easy to read with wide margins. You don’t have to fill every inch of a page. Scannable content helps the reader focus on what you’re offering – pleasing content and layout attracts, blocks of content with no white space repel.
6. Brag openly. If what you promote or sell has a good rating or endorsements from satisfied buyers, then let them brag about the product for you. Testimonials are great for “social proof” that what you offer is what your reader is looking for.
7. Make it easy for a customer to make a purchase. Be generous with your affiliate links, but not spammy. In your sales letters and squeeze pages, put out the “bait” for your offer over and over. Don’t skimp on bait. Better too many offers than not enough to convert that buyer who is still uncertain. You can easily fold in links, buttons, and banners and still make your content full of value, easy to read, and pleasing to the eye.
8. Find problems. Keep thinking about other problems that your products can solve and write about these solutions. You might get a hint of new ways to promote by asking buyers how they use the products they purchase. Listen to your readers and use what you learn to create more great content.
9. Use moderate highlighting. Yes, highlights draw visual attention but too many highlights or excessive colors frustrate online readers. Better to be conservative and remember tip #7. 🙂
10. Package deals are popular. After presenting your USP, sweeten the offer with a package including several free items as part of the “Buy Now” deal. Limited time offers create a sense of urgency for the buyer to act. Affiliate marketers can implement this strategy by creating bonuses to offer customers who make a purchase through their affiliate link – this is a great way to add even more value, establishing yourself as a trustworthy “go to” person in your niche.
11. Ask for the order. Here’s an old principle of sales that must never be ignored: ask for the order, ask again…then, ask again. You can’t ask too many times. Just remember that asking is not the same as pressuring. Respect your reader and offer the good stuff, but strike a balance between making the offer and being pushy. I like to think of this part as an “invitation” – you invite the reader to purchase and it’s okay if they say “no.”
12. Say “Thank you.” It never hurts to show good manners and buyer appreciation! Have a gracious, personal sounding, “Thank you” email with an order confirmation. Affiliate marketers can offer bonus content as a way of saying, “thanks.”
Now that you know how to convert traffic into sales, you are one step closer to increasing your income. Remember to be easy about all this – every blog is unique, every audience is unique, and we must take the time to experiment and see what works and what doesn’t.
Here’s my invitation to you: try out these tips and let me know how they work for you! And check this out if you’re looking for even more great instruction on how to convert traffic into sales!
Let’s Build Our Blogs Step-By-Step…Together! Subscribe and Get Access to My FREE Course, Blog Posts That SELL!
If you want to follow along with my blogging journey and get access to Blog Posts That SELL, the best way to do that is to subscribe to The Savvy Blogger newsletter! Subscribers get weekly updates about new posts, reviews, and I basically share what I’ve been up to on the blog. PLUS, when I release subscriber-only bonuses, you get automatic access as long as you’re on the list. ?