Some of you have paid close attention and know that I’m quietly working on a product launch in-between posting here and on my niche sites. Actually, my niche sites haven’t seen ANY new content in over a week (shame on me!) because I’ve been busy blogging here and creating my product. And since I’m doing it, too, I thought I’d share how to create your own information products.
Mine isn’t even a traditional product, really. It’s…well, I’m still keeping that under wraps.
One of the best income streams you can develop online is your own digital information products and learning how to create your own information products is a great step to take to level up. If this concept intimidates you, I feel ya, but you gotta feel that intimidation (or fear) and do it anyway.
All it boils down to is organizing and sharing information and advice. Putting your own unique spin on an in-demand topic. Or even stepping out on the leading edge and creating something your audience has never seen before.
I’m doing a little bit of both. The topic has just about been done to death but the way I’m covering it and presenting the information has not.
A couple of posts ago, I wrote about creating digital products to secure and level up your online income and one thing that holds us back from doing this is fear.
Fear can be crippling. Fear can stop you in your tracks and I SWEAR procrastination feeds on fear. Well, I’m not letting fear – in any form – stop me from building my business and helping my audience.
Don’t let your fear prevent you from being a content developer. You don’t need anything to get started, you don’t need credentials or a publisher, you just need something valuable you can share with your audience. This is just you passing along quality information to your reader.
Why do people buy info products?
There are a number of reasons – convenience, prominence in the marketplace (when they search for a certain keyword phrase, your product comes up), and the fact that most consumers buy a variety of books and courses when there’s a topic they want to know more about – they usually don’t just buy one.
Learning how to create your own information products – and then doing it – is not nearly as scary as you might think (though, it’s definitely something to shake you up and challenge your comfort zone!) However, once you’ve created your product, it will create a certain amount of authority for you and you will begin to earn – or increase – your income online.
*This post contains affiliate links*
How to Create Your Own Information Products – Are You Passionate About Your Topic and Niche?
If you don’t LOVE it, creating your product will feel like pulling teeth. In my opinion, creating an info product should be a joyful experience. It’s not any different than creating blog content – when you’re passionate about what you’re writing about, the content just flows.
If you’re not passionate about helping your readers, it will be obvious in your writing. You want to have a connection to what you’re writing about. Even if you’re not directly involved, you should have enthusiasm for being there to assist others with the solutions they need.
Remember that when you launch an info product, it contributes to your status as a niche leader. People will want to turn to you in the future. Ask yourself if you’re ready to be in this niche long-term.
My niche is filled with individuals of all skill levels and with all kinds of different experience. Some leaders teach making money online and they’re having million-dollar launches. Some leaders have simply had some success with blogging and are sharing their experience.
There are launches happening every day – trainings, courses, coaching, services – if I didn’t stay strong and committed, the sheer intimidation of competing with these factors would take me down.
But I know that my voice is my own and there’s no one that can lead like I do, so I’m stayin’ in the game, sharing what I know and what I’ve experienced. I know that I’m here for the long haul.
Can you wake up every day and immerse yourself in your niche?
Sometimes there are topics that you might not want to stay in day after day. For example, maybe you discover there’s a need for information for families going through hospice care.
You can either approach this as something that fulfills you because you are helping people who are in need – or it can be depressing for you to think, write and talk about on a regular basis.
When you’re first thinking about niches, don’t just jump on one because you have experience with it. Choose a niche or topic you can see yourself enjoying well into the future because if your first info product goes over well, you can create an entire empire of reports, downloadables, eBooks and online courses to sell to your target audience.
Discover What Sets You Apart – Be a Cutting Edge Leader
Like I said before, my niche has so many leaders of all skill and experience levels. They’re creating content and launching products every day. But I’m not seeing a whole lot of new content.
I know it’s all been done but here’s the thing: if you can find a way to put a new spin on what’s already been done, you can help readers in a whole new way, sharing a new perspective or a new way of doing things.
You don’t want to do a typical info product that has already flooded the marketplace with no new information. You want to be seen as cutting edge – someone who has an ear to the ground about your niche and can bring new revelations.
Google Alerts come in handy when you’re in the research phase of creating an information product. This is an alert that goes straight to your email’s inbox, telling you when there’s new content on the web about it.
So for instance, if you were writing a report on DIY crafts for preschoolers, you could set up an alert for “toddler crafts” – so that you would get up-to-the-minute news coming from the web.
I have several alerts set up that come into my inbox every day. It’s not always the best of the web, but I often get ideas for blog posts and these alerts help me stay on top of my niche.
Another way to stay current is to tune into the media on a regular basis. News, magazines, and online websites are always covering the latest information in health, finances, relationships, pets – you name it. Just about every niche gets discussed in the media.
I don’t do televised news, so I stick with Google news and I pay attention to what my local news posts on Facebook. These are great for helping me provide that cutting edge info I was talking about.
Forums – if your target audience hangs out in them – will give you a wealth of information. Forums are often full of problems your readers are looking to solve and questions they need to be answered. Dig into the forums and really look for unique tips and suggestions and issues people have. You might find excellent highly-specific ideas that let you create a more specialized info product.
You might also discover an aspect of your niche that isn’t being addressed by your competition and you can cash in.
Visit other blogs your readers might be checking out and read through blog comments. Just like forums, if you can find a blog where the audience is actively engaged, then you’ll have a wealth of information at your fingertips.
Interact with your own audience. Ask questions and listen to your readers’ concerns. These are the people who will be buying your info product, so it’s their needs that you want to meet anyway.
Just recently, I put together a 2-question survey for my audience. I shared it with my email list and in my Facebook group. I was thrilled to discover what my audience was really struggling with. You see, I know what they need to know and I share that with them. But I wanted to know – specifically – how my readers were hurting. And they let me know.
Find a typical topic in your niche and brainstorm ways you can tweak it for a unique slant. For example, let’s say you’re in the parenting niche (a broad niche for an example, but just go with it.)
You could look up the latest news on children’s health and find that there’s a post about studies that have been done on the relationship to dogs and children’s health. Or how the uber-popular slime could be jeoparding kids’ health.
Or let’s say you wanted to get into the health niche – maybe anti-aging or longevity. Go to the news and look for information. Here’s an article about how being overweight can affect the health of your brain.
Your product could be based on this entire concept – maybe with a “for seniors” slant so that you’re coming from the perspective of what can be done in later years to improve health! Moving forward, let’s use this as our example.
Learn How to Create Your Own Information Products – Don’t Skip the Outline
An outline can be a lifesaver when it comes to learning how to create your own information products. It helps you stay on topic, which is important because many of the courses on the market veer off course and ramble – which is when the seller loses his or her audience.
I use outlines for my blog posts, too. And for creating my blog structure. When you use an outline to get an idea of what you’re doing and what you want to accomplish, creation is so much easier.
You can use some of the same methods in creating your outline that you do in getting your initial idea. Here is a good formula for creating a viable outline for your info product:
Step 1: Write off the top of your head.
There are many common sense things you’ll want to put into your info product. Even if you assume everyone already knows something, make sure it’s in the product anyway – because you want it to be thorough and enjoyable for even the most novice audience.
In my new product, I’m covering the topic for the absolute novice who knows nothing. Sure, some people can skip ahead, and that’ll be fine. Others will enjoy a refresher on the subject. And this way, I am able to help my readers no matter where they are in the process.
So for example, using our senior health idea, you might make a list like this:
- What Does it Mean to be Overweight in Later Years?
- Are Men as Affected as Women? What’s the same and what’s different?
- Does losing weight eliminate the problem?
- Can you treat the issue without having to lose weight?
Step 2: Use a keyword tool to add to your list.
- Brain Health Foods
- Best Brain Supplements
And using Jaaxy, I got this list of “green light” keywords that we could use to drill down in our topic:
Step 3: Dig into the research methods previously discussed.
Using a combination of forums, news media, social media, and other online sites, we can tack on even more to our outline, like this:
- Being Lean Versus Being Overweight and the Aging Brain
- Five Things to Avoid to Keep the Aging Brain in Good Health
- Things to Consider After Reading the Study’s Findings
Step 4: Organize your outline.
In this step, you’re basically putting everything in logical order. For example, you’re not going to talk about the study at the end – because that’s something people need to know right at the beginning.
Sometimes it won’t matter which order the outline is in. For instance, it doesn’t matter if you cover brain health foods first or healthy supplements – these are interchangeable.
Just make sure that you recognize any issues that do need to be in a logical order and arrange those accordingly. From there, you can drill down even further and outline each chapter if you feel it will help you complete your first info product faster and easier.
Produce Conversational Content That Empowers the Reader
If you’re not a professional writer, then creating an information product might be extremely intimidating to you. But it shouldn’t be. First of all, info products aren’t pigeonholed to text status only.
I, personally, prefer text-based training, but I also like learning from audio and video. Webinars aren’t my thing, but lots of people love them. Teachable and Udemy are really popular right now for course creators. There are numerous ways to share your content.
You can create a wide variety of info products – including audio and video media formats, webinars, and presentation slides, too. Sometimes, you may want to include multiple formats in a single product, like a main PDF with accompanying videos, for example.
My own product will be a combination of text- and video-based training with real-time training going on. Whaaaaaat? 🙂 Cool, right?
Keep in mind that your readers are not hoping for a scholarly book that a college professor might want to read. Most consumers have an 8th-grade reading level, so you want to keep it simple and easy to digest.
Be conversational in your writing style. Like a friend writing to a friend – just like this. Don’t use large words when shorter ones will do. Be concise. Don’t overdo it, but try breaking some grammar rules if you feel like it. I do!
Just make it enjoyable for your audience. Don’t deliver a mess of grammatical disasters or a document filled to the brim with spelling errors and typos. And don’t worry if you miss a few mistakes here and there. Clean your product up best as you can and make sure you’d be proud to send it to someone you were trying to impress!
Getting Your Product Ready for Sale
Now that you’ve researched and created your product, you’re done, right? Wrong. Here is where you can overdeliver to your audience.
In addition to your primary product, you’ll create bonus items to accompany your product. Think of relevant things that the reader would also like. For example, with your course on brain health for seniors, you might offer one or two other guides, such as:
- Fitting in Fitness with Your Family
- Container Gardening for Better Brain Health
Both of these would fit in nicely with our main product.
Some marketers like to have a good upsell or one time offer, too. An upsell is adding on something of higher value to the package. A one time offer (OTO) is when you give them just one chance to grab something else, and don’t offer it later.
I’m not going to offer an upsell or OTO with this launch, but I do plan on offering a bonus – either for purchasing early or maybe simply as a way to overdeliver on this product. I’m not certain, yet.
I do know I’ll have awesome graphics for this product and I suggest you do the same. If you’re not skilled or confident enough to create your own graphics, have professional graphics created. A graphics artist can create a matching header, footer, background, ecover, testimonial box, and order button for your site.
You can even find some great designers on Fiverr, just be sure to be selective or, better yet, get a referral. Your ebook graphic might just be a simple ecover, but it’s still important. You have to work with someone who understands how to make the most of a thumbnail image.
Product creation steps will also include things like creating sales copy, setting up an affiliate program, finding joint venture partners, and actively promoting your product in the following days.
I’ve been thinking about each of these steps from the beginning. Once I had the idea for my product, I started thinking about what I would say to sell it and who would benefit most (AND what pain points they had associated with this topic.) I knew I wanted to take on affiliate partners and started thinking about who I would approach and how I would set up the program.
I also know that I’ll be focusing solely on promoting my product to the best of my ability, knowing that some of my business tasks will have to take a backseat for the time being.
Learning how to create your own information products isn’t something you do overnight. You learn, you implement and test, you course correct.You do it in increments. Once you get through it the first time, you’ll find it much easier the next time you do it. I’m counting on this. I won’t say I’m afraid because I’m very confident in my topic and the content I’m going to provide. But I am worried about
You do it in increments. Once you get through it the first time, you’ll find it much easier the next time you do it. I’m counting on this. I won’t say I’m afraid because I’m very confident in my topic and the content I’m going to provide. But I am worried about whether or not others will see value in my product and whether it will succeed or flop.
I know I might make mistakes and that’s ok – I’ll learn from them. Don’t be afraid to make a few mistakes of your own now that you know how to create your own information products. You can always course correct as you go!