To truly cash in with your blog, your best bet is a diversified monetization plan that includes physical and digital products. For physical products, think Amazon, Walmart, Target, things like that. Digital products are downloadable items like PDFs or online memberships and classes.
Your readers want – and need – both for several reasons. They like options, they want to experience and learn things in different ways, and some “want it all.”
By providing a variety of resources for your readers, you’re showing up to serve them in a bigger and better way.
But do you know how to do this?
*This post contains affiliate links.*
If you’ve come across just about any blog these days, you’ll see “start a blog” or “how to blog” posts that tell you to get a domain and hosting, set up WordPress, and be on your way. But there is so much more to success than that. You need to know what the heck you’re doing. And you don’t want to make the mistake of learning from someone who:
- May not be telling the whole truth
- May not know what they’re talking about in the first place
- Could have “lucked” into some success
- Could simply want to get YOUR money as they promote a high-priced training that they swear got them making $X,xxx(x) a month.
If that sounds harsh, well, good. I see too many bloggers who have gotten started (and burned) and now don’t know what they’re doing wrong because they’re doing everything they were told to do by that money/lifestyle/parenting blogger they follow.
I say, keep following them, enjoying their content and learning from how they blog. But keep your eyes open for learning opportunities that could provide the key piece of info you need to really level up your income.
So What Does it Take to Succeed Selling Physical and Digital Products Online?
Expect to try and learn…try and fail…try and succeed. But here’s what you need to do to so that you can make a solid – full-time – income with your blog:
- Pick a niche that solves a problem/helps people who are HUNGRY for help.
- Love what you’re blogging about.
- Create the very best content you can on your chosen topic. A good keyword tool will help with this.
- Fold in recommendations for affiliate products that would benefit your reader.
- Create – or become an affiliate for – digital products that would help your reader EVEN MORE.
- Rinse and repeat.
IF you want to speed up the learning process – the “school of hard knocks” does take longer – you can grab a training. I don’t recommend many trainings because a lot of them are the same info presented in a different way with a different voice. Get one eBook on blogging and you’re pretty much gotten them all.
But if you want to learn the finer points about blogging as a business or about selling affiliate products and creating and launching your own digital products, this is an easy system from people who are living what they teach.
5 Top Niches MADE for Physical and Digital Products
Self-esteem and confidence, stress, depression, and guidance of all sorts (like career or relationship guidance) can fall under the umbrella of mental wellness. The self-help niche is thriving – and it has been all along.
There are no signs of it slowing down, either – as both men and women of all ages – seek assistance on how to find happiness and eliminate any troublesome issues.
Let’s take the stress niche. People are always battling an over-scheduled lifestyle – too much to do and not enough time to do it. They need ways to cope, and they’re willing to spend money doing it.
The great thing about the stress niche is that it gives you different options for creating quality content – stress of a job, relationship, parenting, finances, etc. You can pick up a pack of pre-written content for this niche and modify it with a unique slant for stress relief, so that’s it’s unique for your blog (cheaper than outsourcing, totally legit, and a lightning-fast way to create blog content!)
Let’s talk digital product promotions.
You can find products specifically made for stress relief measures – and you’ll find tons of them on ClickBank and Amazon (in Kindle book form). But you also have the ability to promote products that don’t necessarily mention stress, but they do help the reader better manage a particular area of their life so that stress isn’t an issue.
For example, you could blog about relationship stress and then promote an e-course on saving your marriage.
Or you could discuss financial pressure and promote work at home products that could help them alleviate the stress from that part of their lives.
When it comes to the tangible world, you have lots of options. You can find them a couple of different ways. First, go to Amazon and type in your main keyword. For our example, we’ll say, stress.
Amazon will usually show books as their main category, but in the left sidebar, you’ll find more categories where you can search to find tangible items you want to promote.
When we do this, we discover we can promote DVDs, pillows, spa kits, supplements, squeeze balls, and more. Make sure you go down every category because sometimes you’ll find something really unusual.
Another place to go is Ubersuggest.org (or any keyword tool, but this one is free). Type in something where a phrase will help deliver tangible results. Let’s type in the phrase: for stress relief.
Using this strategy, we now add a few tangible promotion ideas to our arsenal, including crystals, scents, lavender, food, herbs, yoga balls, art products, music, games, journals, massage products, vitamins, essential oils, etc.
To promote these to your audience, you can blog and use email marketing. You can write an article about how arts and crafts help relieve stress and then present them with several options – like painting, knitting, etc.
Promote pages that offer a starter kit to their new hobby. You might create a new post and call it “5 Things You Need to Begin Painting for Stress Relief.”
The article can go out on your blog or to your email autoresponder list, and you can tweet, Google Plus, and Facebook it to an even wider audience who may not be subscribed to you elsewhere.
Diet and Fitness
This niche is another one that’s perfect for both genders and all ages. It’s also evergreen – there are always people wanting to lose weight (either because they’re newly overweight or in yo-yo mode), and even if they’re the perfect size, fitness will continue to be a lifelong pursuit.
There’s no limit to the pre-written content you can use for this niche – this pack is fantastic for taking an “anti-diet” approach, this one is all about developing new eating habits, and this one is specifically geared toward helping men get fit and lose weight. It’s incredibly easy to slant, depending on who your readers are.
Another perk about writing for this niche is that it’s ideal for sharing your own health and fitness journey because people love learning from someone who’s “doing it” with them!
This is a great niche to be in for both physical and digital promotions. Not only are there thousands of products for you to promote that are already on the market – but more are being developed each and every day.
Let’s start with digital products. Again, you’re going to go to sites like ClickBank and look for this category. But you should also think of other ways to build on the diet and fitness niche by bringing in a crossover audience.
For example, what are some other reasons people would want to lose weight and get fit? Here are some to get you started:
- Stress relief via exercise
- Improve heart health, immune system, etc.
- Dating (to look better)
- Energy solution for fatigue
You can pull an audience in for these topics and then present the best diet and fitness courses and products for them to buy. Your job will be to explain the connection between stress relief and exercise, confidence in dating and fitness, and so on.
When it comes to promoting tangible items, your options are wide open. Start again at Amazon, but in this particular niche, you have many phrases you can look up, including:
- Weight loss
- Lose weight
You might get different product recommendations based on which words you search for. For instance, when I search diet on Amazon, I see diet pills, diet shakes, diet tea, etc. When I search weight loss on Amazon, I see body wraps and corsets.
Many of these items will cross over and be duplicates, but you never know which items will be unique to that particular phrase. Go do the same in Ubersuggest or Jaaxy, but look for phrases like:
- Best way to lose weight (where you’ll find ideas like bikes, Zumba, hula hoops, etc.)
- Best fitness (where you’ll find ideas like watch, bracelets, clothes, earbuds, etc.)
- Exercise equipment that/for (where you’ll find ideas for vibrating equipment, attaches to door, uses your body weight, space-saving, etc.)
One of the main keys to developing credibility in this niche is to act in the best interest of your target audience (good advice for any niche!) Weight can affect their mindset and their health, so you want to be protective of what you promote to them – and do it for deeper reasons than what affiliate commission it will give you.
Everyone has to eat, right? With a crippled economy, busy schedules, and a nation full of obese individuals, many men and women are turning to online tutorials to learn how to cook quicker and healthier, or even find recipes for comfort food (Pinterest alone is full of them…are you following me there?)
Alright, the digital ideas. Off the top of our heads, we can assume that people want cooking lessons and tips for many different reasons, such as:
- To save money
- To cook for one or two people
- To cut down on sodium, go gluten-free, to eliminate sugar, and so on…
If we go into ClickBank, we can find more reasons, such as cooking for diabetics, for a specific diet (like Paleo), to mimic restaurant dishes, and for specific types of cooking like BBQ, vegetarian, etc.
Another great place to look is on YouTube. If there’s a cooking channel for it, you can bet there’s probably a digital course (and if not, how about you make one and keep the profits for yourself)?
You could go broad to promote this kind of stuff, but it’s usually more beneficial to YOU and YOUR READERS to launch a more focused blog, and make it laser-focused for a specific audience.
The reason why is you will attract a more loyal audience to your diabetic cooking blog than you would if it was a random site that included diabetic cooking, decadent desserts, BBQ and all sorts of things.
Now let’s start looking at the kinds of physical products you can promote, starting with brainstorming. What kinds of things can we hold in our hands or touch when it comes to cooking?
- Books, of course – cookbooks, recipes, etc.
- Cooking utensils
- Pots and pans
- Countertop appliances like blenders and toaster ovens
When I go to Amazon, there are a million items we can promote. But try narrowing it down to the ones best suited for your cooking niche. For example, a meat thermometer and grilling tools would be perfect for BBQ cooking, and a sushi roller and rice cooker for the Sushi niche.
Let’s not stop there, though.
Go to Ubersuggest.org again and type in some cooking phrases such as:
- Cooking with (where you’ll get ideas like cast iron, pressure cooker, convection oven, etc.)
- How to cook using a (where you’ll get ideas like pizza stone, crockpot, smoker, etc.)
- Best cookware that is (where you’ll see ideas like dishwasher safe, non-toxic, ceramic, easy to clean, etc.)
You can take these phrases and turn them into blog posts and emails. “Top 10 List of the Best Cookware That Is _______.” (Fill in the blank – good for your health, for low-fat cooking, etc.).
Pets aren’t demanding. Pet owners are demanding.
Many people consider pets a part of their family – and they spoil them and show much of their affection by caring for their health, training them, and pampering them.
I know I do! I even created a Facebook page just for my sweet cockapoo, Lola. #noshame
This niche is great for many living beings – dogs, cats, ferrets, birds, pigs, rabbits, etc. But you’ll want to choose one pet per niche site and not have a broad site (for the same reason as we discussed in the cooking explanation).
If you go to ClickBank, you’ll find a few niche ideas – caring for pet lizards, protection from fleas, grooming, and more. You can even dig down deeper. Instead of just choosing the bird niche, you might want to go into cockatiels.
This pre-written content pack is all about dog parenting and can provide you with some great stuff to post about!
Usually, the info products you’ll find in the pet niche include:
- Buying guide (or adoption)
- Training guides (potty training, agility, etc.)
- Health issues
Tangible items are vast with the pet niche – and the good news is, much of it turns out to be consumable, meaning repeat purchases! Let’s go with the dog niche, since it’s one of the most popular niches.
Let’s go with the dog niche, since it’s one of the most popular niches.
Remember, our formula is to brainstorm first, then add Amazon search results, and finally a keyword tool like Ubersuggest or Jaaxy.
Brainstorming, we come up with things like food, collars, leashes, flea and tick control, and treats.
With Amazon, we can add dog beds, toys, and crates, among others.
When we go to Ubersuggest and search phrases like “best dog”, we can add on things like food, shampoo, brush, car harness, diapers and life vest.
Then, we can take our search to Jaaxy and look for long-tail phrases people are using that have low competition (meaning quick, winnable traffic!)
Beauty and Anti-Aging
Just as every day more babies are born, each day there are men and women looking to fight the aging process. Beauty and aging can go hand-in-hand, but they don’t always have to.
For example, someone might be looking for an acne cure – or hoping to cure dark circles under their eyes. Those two issues might have more to do with hormones and insomnia than they do aging.
When you go to ClickBank, you can look up “beauty” and find topics like natural beauty care, stylist secrets, and even niches as drilled down as plucking the perfect eyebrows!
There are tons of anti-aging guides – some for appearance, and others for mental acuity, physical movement, and optimal health.
Head over to Amazon and you’ll find thousands of products for both niches, so look them up separately. For beauty, you’ll find everything from makeup and fragrances to hair care and skin care. Anti-aging leads to many books, creams, and other treatments to keep time at bay.
Ubersuggest delivers things like best beauty mirror, vitamins, and night creams. For anti aging, we get eye shadow, face masks, light therapy, gloves, sunscreen and more.
And this pre-written pack of content with an anti-aging action plan would be great for tweaking to promote such items!
All of these niche markets are going to be around for a long time. They’re not fads, even though there might be a trend that emerges from time to time within the niche.
It’s up to you how you’ll handle that – but you can easily build a reputation as the go-to person in one of these niches if you choose quality digital products to review on your blog or email about, and recommend top notch tangibles to your audience.
So we’ve covered why you need a solid plan of action for creating income from your blog and how that plan needs to include a diverse monetization plan.
In this post, it was all about promoting physical and digital products as an affiliate and by creating your own products.
We then talked about 5 niches that were ideal for promoting both types of products and how you could boost your content creation with pre-written content.
Join the Savvy Blogger Community!
Get my blogging tips and techniques right in your inbox! I’ll give you a heads-up when I have new blog content and I share valuable content (who loves freebies?!?) you won’t find on the blog.