Mommy bloggers make money – good money – with blogging and this top mom blogger is just one great example of what you can accomplish. Jessica Casteneda started blogging as a way to beat boredom at work and discovered that she could build a business AND be home with her kids – both under 3! – by following her passion.
She’s not only making over $1,000 a month, she’s making several times that and was able to quit her job just a few months ago.
Originally starting out as a “mom blog,” Jessica narrowed her niche and is now making a full-time income from her blog, where she shares her tips and experience as she partakes in her own fitness journey. I’m truly inspired by this mom’s story and hope you will be, too.
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Hi there! My name is Jessica and I am a fitness blogger over at www.EasyLivingToday.com. I have been blogging for 2.5 years and it is the best decision I have ever made! My degree is in Marketing and I am also a Personal Trainer. However, I really wanted to stay at home with my two sons, so I used my experiences to create my blog and work from home – I wouldn’t have it any other way!
1. What were your initial goals when you started and how have these goals changed over time?
When I started blogging, I was pregnant with my first son. At that time I really just wanted a place where I could talk about my experiences and journal about being a new mom. I was working full time and had a lot of free/down time at my job, so blogging would keep me “entertained” while at work. As time went on, I realized that I could make a full-time income from my blog and my goal went from pure entertainment to being able to quit my job and blog full-time.
2. Why did you choose to blog over other business models? How did you choose your niche and how did you know it was the right one?
I’ve always liked writing, and being on video was never my thing. I even remember wanting to be a journalism major in college but never went through with it. So blogging just seemed natural to me.
My original idea was to be a mom blog, but I quickly realized that wasn’t for me. I caught myself talking more about fitness and clean eating, which have always been passions of mine. The more I talked about it, the more my blog came into its own and became a fitness blog.
3. What’s your personal philosophy regarding content? How do you know what your prospective customers are looking for? Where does this information come from? Do you write all content yourself or do you outsource?
I really believe in writing about what comes naturally so that it never feels forced. If I have to force myself to do it, it’ll feel like any other 9-5 job. Since my niche is something I’m so passionate about, I seem to get a ton of ideas. I’ll be going for a run and will come up with 5 ideas just based off of that run. That’s why it’s so important to write about something you love.
I know what my readers are looking for because they are where I was a year ago, trying to figure it all out. So as I do things, I think “that would have been good to know a year ago, so I should share it with my readers.”
I am a Certified Personal Trainer, so my information comes from things I have learned in my studies and over time. I write all of my content myself.
4. Do you have any original tips or techniques for getting traffic and getting your readers to engage with you through your blog?
I make sure to always respond to any comments my readers leave or to any emails they send. When you really engage with your readers, they keep coming back because they know they can count on you.
5. How long did it take to start earning income from your business? Is it a full-time income (replacing a job) or a part-time income? What would you say has been the reason for your success?
When I started blogging, I was making about $50/60 a month right away. But I was kind of stuck there for a while. After 2.5 years, I’m now making a full-time income that is more than I made at my full-time job. I’m pretty confident that I am successful now because I took the time to get to know my readers and engage with them over the years. I also invested in learning how to blog and that helped incredibly.
6. How many different revenue streams do you have? Which ones perform best?
I have 4 different revenue streams: my own product, affiliates, ads and sponsored posts. It really varies by month, but right now my best performing revenue stream is my own product with ads being a close second.
7. Do you use social media to promote your online business? If yes, which platform(s)? Has it had an impact?
Absolutely! It’s the best way to engage with readers. I use Pinterest, Facebook, Twitter and Instagram.
8. What has been your biggest challenge as an online business owner?
My biggest challenge has been finding the balance between work and kids. I have an infant and a toddler at home, so at the end of the day I’d love to just lay in bed and get some rest. I’m learning to work instead, though.
9. What would your best advice be to someone just starting out looking to make $1,000 or more each month by blogging? What would be your advice to someone who is struggling to make money online with their blog?
My best advice is to find a niche you’re passionate about and can talk about forever. Your passion will come through in your writing and will excite your readers. Then be sure to engage with your readers so they become loyal readers.
10. And finally…What do you enjoy most about being an online business owner? How has it impacted you, your family, and/or your life?
I love the fact that I can do it all from home while being with my babies. I wouldn’t trade this time I have been able to spend with them for anything in the world! If I had to work a 9-5 I would barely get to see them.
Find out more about this featured blogger by checking out her blog!
|Hello. I’m Jessica. Certified Personal Trainer, mommy, wife, blogger, full-time work at home mom, Exercise Science graduate student… & exhausted!
I know how hard and overwhelming it can be to manage life & health- so I’m here to help make it easy for you. I provide simple and easy to follow fitness tips, healthy recipes and meal plans to help keep you healthy without the stress! Visit me at Easy Living Today!
Would YOU like to be featured in this series?
I’ve always been inspired by the success of others and in this interview series, I hope to inspire you in the same way. If you’re a blogger making at least $1,000 a month, I want to hear from you! Contact me to let me know you’re interested and we’ll talk. 🙂
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